Crax Toys
Role: Contracted Graphic Designer & Illustrator
Deliverables: Logo, packaging, brand guidelines
Goal: Establish a cohesive brand identity for a playful collectible line.
The Challenge
Create a consistent brand identity that works across packaging, product releases, and digital presence while keeping the brand’s playful tone.
Discovery
- Analyzed competitor packaging for impact and shelf visibility.
- Established rules for logo usage and brand colors.
Concept Development
- Designed packaging templates that can scale to different product lines.
- Illustrated supporting graphics to tie the brand together visually.
Final Solution
A structured yet vibrant identity system that keeps Crax Toys recognizable across every touchpoint.
Deliverables: Logo, packaging, brand guidelines
Goal: Establish a cohesive brand identity for a playful collectible line.
The Challenge
Create a consistent brand identity that works across packaging, product releases, and digital presence while keeping the brand’s playful tone.
Discovery
- Analyzed competitor packaging for impact and shelf visibility.
- Established rules for logo usage and brand colors.
Concept Development
- Designed packaging templates that can scale to different product lines.
- Illustrated supporting graphics to tie the brand together visually.
Final Solution
A structured yet vibrant identity system that keeps Crax Toys recognizable across every touchpoint.
Original Crax
Spidey-Crax
Blind Box Vol. 1
SuperCrax
FantastiCrax
