TileDB
Role: Full-Time Graphic Designer
Deliverables: Social/blog banners, pitch decks, website visuals, brand graphics
Goal: Bring a fresh perspective to TileDB’s visual identity to appeal to both seasoned technical audiences and newcomers to tech who may not fully understand multimodal data.
Deliverables: Social/blog banners, pitch decks, website visuals, brand graphics
Goal: Bring a fresh perspective to TileDB’s visual identity to appeal to both seasoned technical audiences and newcomers to tech who may not fully understand multimodal data.
The Challenge
TileDB already had a consistent identity, but it needed a renewed creative approach to communicate complex concepts in a way that felt approachable for new users, without alienating the highly technical audience who understood the product deeply.
Discovery
- Reviewed existing brand materials to understand the current tone and technical positioning.
- Researched visual communication strategies for simplifying complex data concepts.
- Studied competitor design systems to identify opportunities for clarity and approachability.
TileDB already had a consistent identity, but it needed a renewed creative approach to communicate complex concepts in a way that felt approachable for new users, without alienating the highly technical audience who understood the product deeply.
Discovery
- Reviewed existing brand materials to understand the current tone and technical positioning.
- Researched visual communication strategies for simplifying complex data concepts.
- Studied competitor design systems to identify opportunities for clarity and approachability.
Concept Development
- Designed socials and blog banners to be more engaging and educational at a glance.
- Refreshed pitch deck layouts with a clear hierarchy and improved visual storytelling.
- Designed website visuals that balanced technical credibility with accessibility.
- Developed alternative, unused concepts that explored bolder creative directions.
Final Solution
A modernized visual approach that bridges the gap between technical expertise and newcomer accessibility, positioning TileDB as both cutting-edge and welcoming.
- Designed socials and blog banners to be more engaging and educational at a glance.
- Refreshed pitch deck layouts with a clear hierarchy and improved visual storytelling.
- Designed website visuals that balanced technical credibility with accessibility.
- Developed alternative, unused concepts that explored bolder creative directions.
Final Solution
A modernized visual approach that bridges the gap between technical expertise and newcomer accessibility, positioning TileDB as both cutting-edge and welcoming.
Social & Blog Banners
Unused Personal Favorites
Deck Figures and Layouts
Website Design & Experimentation
Customer Case Study - Carousel Design & Integration
What My Colleagues Had To Say
