Creation Coffee Co.
Role: Brand Design Project
Deliverables: Rebrand, including logo, secondary marks, color palette, brand guidelines
Goal: Refresh a strong brand with a visual system that matches its market presence.
The Challenge
Creation Coffee Co. had strong values and community presence but lacked a visual identity that truly reflected that strength.
Discovery
- Reviewed existing materials to identify visual weaknesses.
- Gathered inspiration from artisanal coffee brands and local competitors.
Concept Development
- Refined the logo to be cleaner and more versatile.
- Introduced a premium color palette and consistent typography.
- Created secondary marks for flexible branding.
Final Solution
A rebrand that elevates the company’s visuals while keeping its original warmth and community focus.
Deliverables: Rebrand, including logo, secondary marks, color palette, brand guidelines
Goal: Refresh a strong brand with a visual system that matches its market presence.
The Challenge
Creation Coffee Co. had strong values and community presence but lacked a visual identity that truly reflected that strength.
Discovery
- Reviewed existing materials to identify visual weaknesses.
- Gathered inspiration from artisanal coffee brands and local competitors.
Concept Development
- Refined the logo to be cleaner and more versatile.
- Introduced a premium color palette and consistent typography.
- Created secondary marks for flexible branding.
Final Solution
A rebrand that elevates the company’s visuals while keeping its original warmth and community focus.
